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Search Engine Optimisation (SEO)

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ACADEMY COMPUTER SERVICES

Search Engine Optimisation

There are many good websites on the Internet that are spoilt by the fact that they are virtually invisible to the search engines. Search engine optimisation or "SEO" for short is a way of making your website appear higher up in search engine listings. Search engine optimization can be a tricky process, and requires much in the way of patience. Search optimisation is a way of making sure that your website can be seen by a prospective client typing in keywords into the search engines like Google, Yahoo, Ask etc . Search engine optimisation is not just a case of typing a list of keywords into Meta tags on your homepage, there is much more to it than that. Academy Computer Services undertakes search engine optimisation for clients with excellent results. The cost of search engine optimisation is relative to the number of pages that require optimisation and the internal construction of the website itself. From experience it would seem that many web site designers know little or nothing about search engine optimisation in the same way as database developers often seem clueless on computer hardware.

It can never be guaranteed that your site will be on the first page of a search engine like Google, but by simple analysis of the current search engine statistics and subsequent optimisation of the website, surprisingly good results are aheived. I find that a lot of the information on the Internet regarding seo or search engine optimisation, is seriously flawed, it is more of an art than a science. In my opinion, people like William Shakespeare would have been good at search engine optimization. An awful lot of the information & help currently available on the web really is in a "red herring" category all of its own! There is not a simple magic solution available for your website to perform well in search engines using search engine optimisation, but a set of basic rules need to be strictly adhered to to make seo work. It can take some time, but it is great when you get there as I frequently do. Targeting your description for the search engines is the first step. The other steps to get successful search engine optimisation are critical.

SEO - Search Engine Optimisation for Google

Google Search Engine Optimisation is very important. There are many brilliant websites on the Internet that are spoilt by the fact that they are virtually invisible to the search engines. Search engine optimisation or "SEO" for short is a way of making your website appear higher up in search engine listings in Google. Search engine optimization can be a tricky process, and requires much in the way of patience. Search optimisation is a way of making sure that your website can be seen by a prospective client typing in keywords into the search engines like Google, Yahoo, Ask etc . Google search engine optimisation is not just a case of typing a list of keywords into the Meta tags on your homepage, it is more involved than that - there is much more to it! Academy Computer Services undertakes search engine optimisation for clients, the results are impressive but it takes time. The cost of search engine optimisation is relative to the number of pages that require optimisation and the internal construction of the website itself. From experience it would seem that many web site designers know little or nothing about search engine optimisation in the same way as database developers often seem clueless on computer hardware.

What is the Internet or World Wide Web

The "Internet" or "World Wide Web" is a network of connected computers - from yours - to mine - to anyone else's via an "ISP" (Internet Service Provider), that you pay, either directly or indirectly for the privilege. Broadband is a much faster connection with higher "Bandwidth" - think of it as a water pipe, the bigger the pipe the faster the flow!

For this wonderful thing to exist, all the networking protocol types need to be robust. On early networks, running with various different protocols, if you lost a connection, then simply reconnecting did not work. Much messing about was required!

So along comes "TCP" - ("Transmission Control Protocol") & IP" - (Internet Protocol) - both are used to guarantee accurate end to end delivery of segments of data, to put out of order segments in order, and to generally keep the whole thing running smoothly.

TCP and IP were developed by a the American Department of Defense research project to connect a number different networks designed by different manufacturers into a larger network of computers (the "Internet"). On the battlefield a communications network will sustain damage, so the system was designed to be robust and automatically recover from any node or phone line failure. This design allows the construction of very large networks with less central management. It was initially successful because it delivered a few basic services that everyone needs (file transfer, electronic mail, remote logon) across a very large number of client and server systems. Several computers in a small department can use TCP/IP (along with other protocols) on a single LAN - (Local Area Network) . The IP component provides routing from the user to the service provider, then to regional networks, and finally to the global Internet.

All this is of course done by a sequence of numbers, so to make it a usable proposition for the everyday "surfer" the numbers are converted to names at your PC without you having to know what they are, & also at the service provider's end on their DNS servers, (Domain Name System) so you can type in your preferred language & find your way around the net. The Domain Name System (DNS) is a distributed Internet directory service. DNS is used mostly to translate between domain names and IP addresses, and to control Internet email delivery. Most Internet services rely totally on DNS to work, and if their DNS fails, web sites cannot be located and email delivery stalls!